Hi,

I’m Yuli, a 25-year-old jewelry lover from Downtown Los Angeles. Nayeli started in 2022 as a dream born out of my love for beautiful, timeless pieces that tell a story. I wanted to create a line of jewelry that celebrates elegance, versatility, and the vibrant culture of Latin America. All while offering high-quality pieces at an affordable price.

The name Nayeli? There’s actually a sweet story behind it. I was brainstorming names that captured the spirit of my heritage and the heart of my brand when I remembered a word my grandmother used to say: Nayeli, which means "I love you" in Zapotec. It felt perfect because that’s what Nayeli is all about— creating pieces made with love that make you feel connected, confident, and radiant.

With just a few sketches, a handful of prototypes, and a lot of passion, I first launched Nayeli from my tiny Downtown LA apartment on the 3rd of February, 2023. What started 2 years ago as a random idea has now grown into something so much bigger, thanks to the amazing community of jewelry lovers who share my vision.

Here, each piece is crafted to be versatile enough for everyday wear yet striking enough to make a statement. From casual moments to special occasions, our jewelry is designed to celebrate life’s beauty.

Can't thank you enough for being part of the Nayeli journey. I can’t wait to see where it takes us all together <3<3

– Yuli
Founder of Nayeli Los Angeles